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岳阳张谷英村旅游经营模式探析

摘要:张谷英村是湖南古村落的代表,经过十余年旅游发展,由自主经营走向开发商承包经营,其经营效果却在短暂爆发之后长期趋于平淡。本文对张谷英村旅游发展过程逐一梳理,并对其中出现的问题如经营主体变动频繁、社区参与机制不畅等一系列问题试做探讨。

Abstract: Zhang Guying village is one of ancient village in HU Nan province, during the past 10 years, it begins to change from autonomy operation pattern to contracted management pattern owned by independent developer, thus, the profits they’ve made tended to be stay in the same level, except a great profits in the beginning. In this paper, I focus the process of tourism development, and discuss the problems exist in it, such as frequent change of the mainstay, or the barrier exists in community’s participation.

关键词:张谷英古村落经营模式社区参与

key words: zhang guyingancient villageoperating modescommunity participation

作者简介:于吉京,男,出生日期为1983年,籍贯山东青岛,现为中南林业科技大学07级旅游管理专业研究生;邹宏霞,女,出生日期为1965年,籍贯湖南岳阳,现为中南林业科技大学旅游教研室主任,副教授

一、张谷英村旅游发展背景

张谷英村是保存完好的一座古建筑群,位于湖南省岳阳县、平江县、汨罗市3县(市)交汇处的岳阳县张谷英镇东侧,距岳阳市70 km、岳阳县城52 km。(剩余4539字)

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